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One of the toughest things for a small business owner to do is drum up natural excitement for their company. If you’re an owner of a small business that’s trying to get its name out there, you probably already know how tough it is to get customers excited about your business.
Today, we’re going to help you get people in your area interested in your company and eager to buy from you! Here are our quick tips.
People don’t usually drop into businesses they’ve never heard of. You need to get people aware of you by advertising! There are a lot of ways to go about this, but the old-school version is taking out radio ads and billboards in your area. This can entice locals to your business and help them find out what your company is all about.
The more modern version of this is advertising on social media. Work with companies like Google and Facebook to get your business page highlighted in search results and pushed into people’s news feeds. This helps people become familiar with your business and makes them more likely to drop in and see what you’re about!
Once people know what your business is about, you can start running sales events to entice crowds in. It’s okay if these sales get your products close to the cost of the items if it allows you to move a higher volume of items!
Consider discounting some popular items as a “loss leader” to get people in the building, with the intention that they’ll spend more money on other, full-priced items while they’re there.
You can roll these sales events together with a big advertising campaign to get people interested in your company. If people in town know that you’re running a huge weekend sale, and they see it on social media or hear it on the radio, it’ll help drum up more business – and word of mouth!
The best advertising a small business can have is word of mouth. When people are excited about your business, they’ll tell their friends. If you make sure to offer great customer service, competitive prices, and a clean shopping space, you’ll find that people will recommend you to others.
When you get a recommendation from a friend or family member, you’re more likely to take that seriously when compared to an ad campaign. After all, your loved ones wouldn’t steer you wrong! If you can drum up positive word of mouth, you’ll watch your business grow in no time.
