Free Resources Every Small Business Should Be Taking Advantage Of

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It’s not easy for an upstart organization to stand out. Some companies spend a small fortune trying to get their brand in front of as many eyes as possible. However, you can make things easier on your small business by utilizing a few free resources.

Today we’re going over some tools that every small business owner should start using right away. They’re free, so the only thing you stand to lose is the advantages these tips could give you, and maybe some of your time!

Reaching Customers

Every successful company in the modern era has a strong presence online. Make it easier for your customers to find you on the web by enabling Click to Call through Google Maps. Doing so has the dual benefit of making it faster for people to reach out to you while also making your establishment look official!

While you’re thinking about search engines, consider your company’s website. Does it show up when people search for topics related to your business? Using search engine optimization tools is a must for staying visible alongside your competition. Try out HubSpot’s free business website grader to figure out what’s working with your site and what aspects might need attention.

Social Media

It’s critical to stay tapped into what people are saying about your business. How can you get better if you never see critiques from real customers? One option for getting informed is using social media to monitor for mentions of your business.

You can reach out to your customers through platforms like Twitter or Facebook to help them when they have complaints about your company. Swiftly resolving these issues is the right thing to do, and it shows everyone that your people care about their customers.

A surefire way to manage all of your social media profiles is through the free service SocialOomph. This tool allows you to schedule posts ahead of time, track keywords (like your company’s name), and more.

Branding

Good branding is a must for any small business. Organizations need to have a clear identity to stand out, after all. However, you don’t need to spend a ton of money to make your branding look professional. For instance, you can dial up your online presence through Canva. Canva is a free service that helps you create graphics and charts to showcase your organization’s unique strengths.

With free resources like this, the only barrier to success is utilizing the tools in front of you. Anyone can start a small business, but only the most dedicated owners can prosper.